The Women’s Brain Project Campaign for International Women’s Day 2020

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Date: Sunday 8 March 2020

Location: All over social media, esp. Twitter

Who: As many people as possible / Everyone!

The official International Women’s Day campaign this year is #EachforEqual, and as they describe it: “An equal world is an enabled world. How will you help forge a gender equal world? Celebrate women’s achievement. Raise awareness against bias. Take action for equality.”

So, in light of last year’s success, here’s this year’s WBP campaign, which we invite you all – men and women both –to join in for and spread the word about:

We invite all WBP members and supporters to share a photo of themselves on social media, holding a nut, and using the following content to make sure our message is heard loud and clear:

 

WBP Campaign for International Women’s Day 2020

Visual: A photo of you holding a nut

Caption: On Women’s day let’s go nuts for Women’s Brain Health!

Hashtags: #nutsformentalhealth #womensbrainpro #IWD2020 #eachforequal

Optional extra hashtags (e.g. for Instagram): #nutsforbrainhealth #brainhealth #mentalhealth #womenshealth #gendermatters

We’ll share some posts across Twitter, Facebook, and LinkedIn in the lead up to March 8 (see examples below). Keep an eye out, so you can LIKE, SHARE and COMMENT so we spread the word and get others to partake in this campaign.

 

***The post that tags us and generates the most engagement (likes, shares, and comments)
will win a prize that will be announced later this month!***

 

Sample Social Media content

Here are some sample posts you could adapt and share:

Sample Tweet (don’t forget to add the photo of you holding a nut!):

Join your voice to ours today – On Women’s Day let’s go nuts for Women’s Brains! #nutsformentalhealth #womensbrainpro #IWD2020 #eachforequal #nutsforbrainhealth #brainhealth #mentalhealth #womenshealth #gendermatters

 

Sample LinkedIn or FB post (same – don’t forget to add that photo of you holding a nut!):

For International Women’s Day, let’s take a stand and go nuts for women’s brain & mental health. Join your voice to ours, so we can show the world that this matters.

#nutsformentalhealth #womensbrainpro #IWD2020 #eachforequal #nutsforbrainhealth #brainhealth #mentalhealth #womenshealth #gendermatters

 

Sample photos of you that you could share:

(And no, it’s no coincidence that walnuts look like brains.)

See you all over Social Media on Sunday!

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