Our global “Women’s Quota Campaign” was launched on 23rd May 2024 in the heart of Zurich, Switzerland. The campaign highlights to the public that a larger proportion of individuals diagnosed with neurological diseases like Alzheimer’s, multiple sclerosis, depression, anxiety, and migraines are women. The goal of this campaign is not only to raise awareness on women’s unmet medical needs, but also to state our commitment to addressing the gender gap in Brain medicine through research and advocacy.
The campaign is being promoted in 5 languages (English, German, French, Italian, and Spanish) and for all the diseases mentioned above until we bring it to WEF 2025, where we will hold a round table on brain health. We extend our heartfelt appreciation to Ogilvy Switzerland, who generously crafted this awareness campaign to help us achieve our goal of an independent research institute.