The Women’s Brain Project Campaign for International Women’s Day 2019

 In Articles
  • Date: Friday 8 March 2019
  • Location: All over social media, esp. Twitter
  • Who: As many people as possible

The official International Women’s Day campaign this year is #balanceforbetter, and as they describe it “Better the balance, better the world. How will you celebrate women’s achievements on Friday March 8, while calling for a more gender-balanced world?”

So, here’s the WBP version of that campaign, which we invite you all – men and women both –to join in for and spread the word about: We invite all WBP members and supporters to share a photo of themselves on social media, holding a nut, and using the following content to make sure our message is heard loud and clear:

WBP Campaign for International Women’s Day 2019

  • Visual: A photo of you holding a nut
  • Caption: On Women’s day let’s go nuts for Women’s Brains!
  • Hashtags: #nutsformentalhealth #womensbrainpro #IWD2019 #balanceforbetter
  • Optional extra hashtags (e.g. for Instagram): #nutsforbrainhealth #brainhealth #mentalhealth #womenshealth #gendermatters

We’ll share some posts across Twitter, Facebook, and LinkedIn in the lead up to March 8 (see example below). Keep an eye out, so you can LIKE, SHARE and COMMENT so we spread the word and get others to partake in this campaign.

Sample Social Media content

Here are some sample posts you could adapt and share:

Sample Tweet (don’t forget to add the photo of you holding a nut!):

Join your voice to ours today – On Women’s Day let’s go nuts for Women’s Brains! #nutsformentalhealth #womensbrainpro #IWD2019 #balanceforbetter #nutsforbrainhealth #brainhealth #mentalhealth #womenshealth #gendermatters

Sample LinkedIn or FB post (same – don’t forget to add that photo of you holding a nut!):

For International Women’s Day, let’s take a stand and go nuts for women’s brain & mental health. Join your voice to ours, so we can show the world that this matters.

#nutsformentalhealth #womensbrainpro #IWD2019 #balanceforbetter #nutsforbrainhealth #brainhealth #mentalhealth #womenshealth #gendermatters

Sample photos of you that you could share:

(And no, it’s no coincidence that walnuts look like brains.)


See you all over Social Media on Friday!

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